The temperature of the room and making an appointment.
I keep my massage room at 71 - 72 degrees which is great for some, a bit too cool for others. If you want the room to be warmer, notify me ahead of time and I'll fix it. I also use some very nice scented candles, but if you want a fragrance-free massage just let me know ahead of time about that as well.
Lately I have had to turn down a lot of business [...]